Professional Diploma In Pharma Marketing And Sales Management
Introduction
Pharmaceutical industry is one of the huge industries in world. Business organizations in Pharma industry spend higher budgets with several strategies to position their products and services. Pharmaceutical marketing and sales have big responsibility in all kind of operations since products and services are directly impact to people health. Furthermore, products and services need to be established with valid physical evidences.
Sri Lankan Pharmaceutical industry has been established with Ayurveda and allopathic medicine for long time duration. While allopathic industry being position at a huge scale, Ayurveda Pharma brand competes and contribute to industry without being the second level. Furthermore, lots of business channels such as Medical Doctors, Other Medical Professionals, Pharmacists, Sinhala Ayurveda Medical Shops, Ayurveda resorts and Hotels, Modern Trade and other business channels who are engaging Pharmaceutical items.
Professional Diploma in Pharma Marketing and Sales Management Program has designed to train Business delegates, managers and other higher positions in Pharmaceutical industry to deliver good brands at a discipline manner to end customer. Lecture panel experience and knowledge will reflect you to identify and study real Pharmaceutical environment and gain the real industrial exposure.
Objectives
- To deliver dynamic professionals to pharma industry which market the brands under ethical manner
- To support pharma industry for sustainability by delivering dynamic professionals
Entry requirements
Professionals with relevant to pharma industry more than 6-months experience
Pass the G.C.E ordinary level examination with credit passes for mathematics,
science and English.
Outline
- Fundamentals in Marketing
- Introduction to Sri Lankan and Global Pharma Industry
- Introduction to Human Anatomy and Physiology
- Introduction to Western Pharmacology
- Introduction to Ayurveda and Herbal Pharmacology
- Pharma Brand Management
- International Marketing
- Finance for Pharma marketing
- Pharma Sales
- Management
- Pharmaceutical logistics management
- Legal and regulatory Framework in Pharmaceutical industry
- Fundamentals of Drug Discovery
- Entrepreneurship in Pharmaceutical industry
- Industry base case study
- Industrial Training